Title: Senior Manager, Product Communications
Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. As senior manager of product communications, I am responsible for generating all marketing materials that inform our customers of the latest changes and updates to their existing products as well as informing the market when new products are launched into the market to help them better achieve their missions.
How are you hoping to grow your business/career in the coming year? As we continue to move toward becoming an entirely SaaS organization, I will be communicating the new products that fit that criteria as well as continuing to help customer understand the features and benefits that are constantly being improved and added to our existing software.
If you could connect with one marketer (local or otherwise) who would it be and why?
A guy named Keith Chambers of The Chambers Group in Los Angeles, California is one of my favorite marketing rock stars. He has written a book called “Pull: Marketing Secrets the Fortune 100 Use”. His innovative approaches/techniques used to find the extraordinary in any branding and marketing challenge are some of the most intriguing and innovative models in the marketing industry today.
Do you have a favorite marketing website, blog, guru?
How has Charleston AMA helped you succeed (or how will it help you succeed) in your business/career?
The speakers at the monthly luncheons always contribute something new to incorporate into my marketing box of tools regardless of the topic. I leave with at least one new idea or provocative thought that I can utilize in making my output more effective, engaging and exciting.