One of the goals for the 2014-15 chapter board term was to create a “special interest group” or SIG as they are known in AMA chapter circles. The idea is to create smaller, niches programs that are industry specific. The CAMA board has talked about this concept for awhile and this year decided to try it out. We partnered with AMA members at BoomTown and hosted the first program on Nov. 11. A group of BoomTown employees talked about how to reach your target audience through personas and more than 15 people came out to hear their insights.
We’re excited to announce our first RE Marketing Coffee Talk was a success and we’re planning to continue this series quarterly. Thank you, BoomTown, for working with us. And look for additional industry-specific programs to be added in the future.