Wow, my year as Charleston AMA president went so quickly! What an honor it’s been to serve as chapter president for the 2014-2015 term. I’ll admit I was nervous at the start of my year. Suddenly all chapter decisions rested on my shoulders. So many people had worked so hard over the years to launch, build and grow this chapter, and I certainly didn’t want to mess it up. A year later, the chapter is still intact (whew!).
One of the hardest things about being chapter president is figuring out realistic and achievable goals for your year as president. Ideas are limitless, and I knew our chapter could do so much more. I wanted to move our chapter forward and had no fewer than 50 ideas. But, let’s be real, I have a full-time job and a family (as does the rest of the board). Time to narrow down that list of 50 to three key items.
With a theme of “Flexing Our Marketing Muscles” (a nod to my love of CrossFit), I started my term in July 2014 with these goals:
- Strengthen membership – both adding new members while giving current members more value so they renew their membership year after year.
- Grow the annual Spark! Awards – increase entries, streamline the process and add more clout to the awards program.
- Become Charleston’s go-to marketing resource.
As I reflect on the past year, I feel good about those goals. Of course, we can always do better. We can always do more.
Yet in 2014-2015, we:
- Launched our first special interest group. We partnered with BoomTown on a quarterly real estate marketing coffee talk that draws about 15 people each time. Now, we’re looking at adding a second niche group in fall 2015.
- Grew the Spark! Awards. We had a record number of entries (almost 90) and a terrific awards ceremony. We revamped the categories, streamlined the entry process and kept entry fees free for members. This event now has a solid base so we can grow it even more in 2016.
- Won top place in our chapter size category for new member growth as part of the American Marketing Association’s Spring 2015 Acquisition Campaign Contest.
- Had some really amazing Signature Luncheons on such topics as social media, the marketing power of Yelp, TV advertising, pay per click and lead generation, mobile apps and more. More than 50 people signed up for the May and June luncheons.
- Hosted fun networking events like our fall Brew & Chew plus a Hawaiian-themed spring happy hour.
- Created some chapter marketing materials such as pens and coffee mugs for our speakers.
And those are just a few of the many highlights. The board of directors is a hard-working group and it’s a pleasure to lead the chapter with these people. I feel good about our chapter and consider it to be the resource for marketing, PR and creative professionals in the Charleston area.
Thank you again for giving me the opportunity to flex our AMA muscle this year!
~ Holly A. Fisher
P.S. And … I gave AMA a totally fun First Gentleman. 😉