Perhaps like me, you are a proud member of the Charleston American Marketing Association. You fork over a wad of highly valuable American legal tender for membership’s many benefits, both personal and professional, because you feel that it’s worth it.
Now, let’s talk about the new national AMA logo.
Have you seen it? No, of course you haven’t, because the new AMA logo is the new VMV logo.
Sure I get the symbolism: one arrow points up and another points forward. That’s, of course, too clever by half if everyone thinks we’re Vision Modeling and Visualization or a cosmetics company or a now-defunct sneaker re-seller.
Let’s face it, the letters are the whole shebang here. The logo doesn’t use color, or an image or anything else. It’s three simple symbols. They’re just the wrong ones.
So what if we’re the VMV, right? Well, check out what medical science has to say about it:
“In the CEE/MPA group, VMV and SHBG increased and the number of women with vaginal dryness decreased significantly upon treatment.”
So there’s our new motto:
THE AMERICAN MARKETING ASSOCIATION: NO MORE VAGINAL DRYNESS!