There’s always something going on with Charleston AMA. From our monthly luncheons and annual awards program to our casual socials and coffee talks, you’ll find plenty of ways to connect with other marketing professionals in the Charleston region. Monthly luncheons are the first Thursday of each month at the Harbor Breeze Restaurant, 176 Patriots Point Road in Mount Pleasant.
2014 Marketing Bootcamp & Summer Social: 1:30-4:30 p.m. July 17 at Hutson Alley between Hutson Street and John St. in Charleston. The Summer Social will immediately follow from 4:30 – 6:30 p.m. at adjoining new bar, The Victor Social Club. Bootcamp attendees will get into the Summer Social with their Bootcamp ticket.
Want to dig deeper into the different media of the marketing field? Take your education, expertise and membership further while networking with like-minded professionals at our annual Marketing Bootcamp. You will have the opportunity to choose 3 different 45-minute sessions to attend in a round table format. Each table will have a facilitator from the local marketing community that will lead a discussion on the following topics:
- Nonprofit Branding: Hear from local nonprofit One-Eighty Place – formerly Crisis Ministries – about how it successfully re-branded with a new name and logo as a way to better represent the organizational mission.
- Guerrilla Marketing: Looking for a way to make your message go viral? Get tips and tricks from local digital marketing firm Hook.
- Social Media 2.0: How can you raise your social media marketing profile beyond the basic likes, shares and retweets? Step up your social media game with tips from long-time social media marketer Laura Angermeier.
- Are You a LinkedIn Luddite?: Everyone talks about the benefits of LinkedIn but as a marketing professional how can you use it effectively to build not only your own personal brand but your business as well?
- Big on Blogging: Sure, blogs aren’t exactly new to the marketing scene but there’s a good chance you’re not using this tool effectively. Blogs boost SEO, build credibility and provide original content for your overall marketing strategy. Learn how to make the most of your blog from Holly Fisher, who writes blogs for several organizations.
- Is This Thing On? You spend hours on branding, marketing, social media and content creation but how do you know if your efforts are paying off? Ronii Bartles of Bartles & Associates will share practical tips for reviewing analytics and measuring ROI.
- Content Creation: Content marketing is all the rage so learn how to create the best content and then promote it in a digital world.
- Editorial Twist: Get some ideas for how to bring a new twist to your advertising by using editorial techniques to share your business’ story.
This event sold out the last two years so register early! The Bootcamp is from 1:30 – 4:30 p.m., July 17 in Hutson Alley between Hutson Street and John St. in Charleston. The agenda is as follows:
2:30pm-4:30pm Marketing Topic Sessions
4:30pm-6:30pm Summer Social
Cost for Bootcamp & Summer Social is $50 for Charleston AMA members; $60 for non-members (include 2 drinks and appetizers at the social). Cost for the Summer Social only is $25. REGISTER ONLINE
Thank you to Holy City Hospitality for hosting this event!
AUGUST Signature Luncheon: Noon to 1:30 p.m. Thursday, Aug. 7 at the Harbor Breeze Restaurant, 176 Patriots Point Road in Mount Pleasant.
Cost: $20 for members, $30 for non-members, $15 for students. If you pay at the door, add $5.
2014 Previous Events
Check out all the fun we’ve had this past year!
January Signature Luncheon: Annual Speed Networking Luncheon
February Signature Luncheon: Social capital, Steve Jobs and Steve Spurrier, and DIG SOUTH featuring festival founder Stanfield Gray.
February 26 Coffee Talk – Event Marketing: Coffee Talk is a series of morning meetings to encourage networking and provide an informal discussion on marketing strategies and best practices across a variety of industries.
March Signature Luncheon: Facebook marketing for businesses with Brian Carter.
March 20 – 2014 Spark! Awards: The Charleston Chapter of the American Marketing Association (AMA) hosted the 2014 Spark! Awards. CAMA announced winners for “Best in Class” marketing campaigns over the past year and honor the 2013 Marketer of the Year. See a full list of winners.
April Signature Luncheon: The one thing you need to make your marketing work: Content, featuring CHARLIE publisher Caroline Nuttall.
May Signature Luncheon: Jennifer Sutton, Strategist, Integrator, Dot-Connector (and Chief Illuminator) at BRIGHT+CO. She discussed how great marketing starts with the understanding of how to engage and persuade audiences to move, feel and act. And it starts with the study of people, especially on how media is consumed across the different generations. She provided a macro level overview on the differences among the five generations – Silent, Baby Boomer, GenX, GenY and GenZ, and discuss ways to craft messages that sell.
June Signature Luncheon: Ryan Eleuteri, president of the Charleston Beverage Company, spoke about launching the company and Charleston Mix Bloody Mary in 2011, leaving a seven-year career with Hendrick Automotive. He shared the evolution from the original branding to bringing outside creative partners on board to fully develop and execute brand identity in marketing, packaging and advertising.
2013 Previous Events
Thank you to the incredible speakers we had in 2013!
January Signature Luncheon: Annual Speed Networking Luncheon
February Signature Luncheon: Multichannel Marketing – Connecting with the New Channels featuring Thom Robbins, chief evangelist for Kentico Software.
May Signature Luncheon: The Future of Social Media Marketing: Understanding Social Media’s Influence on Consumers featuring Scott Brandon, CEO and president of The Brandon Agency and a marketer with more than 20 years of experience and added social media to the marketing mix in 2007.
June Signature Luncheon: The Power of Video and YouTube with Melissa Whetzel, director of media relations and video services at the College of Charleston. She oversees a team of three videographers whose videos have netted nearly 1 million video views on the College’s YouTube channel. Strategically using YouTube’s analytics and optimization tactics, the team has helped achieve institutional goals, including internationalization and recruitment.
July – Marketing Bootcamp & Summer Social — Take your education, expertise and membership further while networking with like-minded professionals at our annual Marketing Bootcamp. You will have the opportunity to choose 3 different 60-minute sessions in a round table format. Each table will have a facilitator from the community that will be speaking on the below 8 topics.
September Signature Luncheon: How Crowdfunding Builds Brand Loyalists with John Osborne, founder and CEO of Charleston’s own crowdfunding portal, fundingcharleston.com. Launched Feb 1, 2013, fundingcharleston.com is a local crowdfunding portal designed to connect entrepreneurs and community initiatives with capital from those most interested in their success. John will share how existing brands can actually get paid to build loyal customers using a crowdfunding campaign. Hear about both the science and psychology around running a successful campaign from the founder of a local platform.
October: Annual Brew & Chew at Craftsmen Kitchen and Taphouse. Join other Charleston area marketers for beer tastings, light appetizers, beer education from Holy City, prizes from the following sponsors: Garden and Gun, Charleston Mix, Bluekey, Holy City Brewery, HOOK, and networking.
November Signature Luncheon: Featured speaker was Teresa Coles, co-founder of CreateAthon: The Power of 24 Hours. Coles shared the story of how a community service idea from a local advertising agency grew into a national model for pro bono service in the marketing and communications industry.
December Signature Luncheon: Anne Jackson, annual fund manager of Crisis Ministries, shared tips on how to successfully market a nonprofit.
If you’d like to suggest a topic or speaker for one of our luncheons, please contact our programming committee.
If you’d like to host or sponsor an event, please contact Ted deLoach, director of sponsorship.