There’s always something going on with Charleston AMA. From our monthly luncheons and annual awards program to our casual socials and coffee talks, you’ll find plenty of ways to connect with other marketing professionals in the Charleston region.
Monthly luncheons are the first Thursday of each month at the Marriott on Lockwood, 170 Lockwood Blvd. in downtown Charleston.
2013 Upcoming Events
June
YouTube is the second largest search engine (behind Google) – are you using it to your advantage? Most marketers know the importance of SEO, but few extend their optimization efforts to video. Through simple optimization strategies, you can reach very specific demographics: a specific age group, geographic location or gender. Then, using YouTube’s rich analytics, you can show results: who is watching your video, an exact number of impressions, how long they are watching (engagement), and more. These strategies can even net you national media placements. This video (shot by students using a $300 camera) was featured on NPR and “The Colbert Report.”
Melissa Whetzel is the director of media relations and video services at the College of Charleston, where she oversees a team of three videographers whose videos have netted nearly one million video views on the College’s YouTube channel. Strategically using YouTube’s analytics and optimization tactics, the team has helped achieve institutional goals, including internationalization and recruitment. Melissa also manages all of the College’s social media accounts and works as part of a two-person media relations team.
When: Noon to 1:30 p.m. Thursday, June 6
Where: Marriott on Lockwood, 170 Lockwood Blvd., Charleston, SC 29403
Cost: Member $15/$20 at the door | non-member $25/$30 at the door | student $15/$20 at the door.
Register by June 5. Door price for luncheons will go up by $5 so register early! REGISTER ONLINE.
2013 Previous Events
Check out all the fun stuff we’ve done over the year.
January
Mark your calendar for our January luncheon Thursday, Jan. 3, 2013. This is a our annual Networking Luncheon so bring plenty of business cards and get ready to make new connections in the New Year. Lunch is noon to 1:30 p.m. at the Charleston Marriott, 170 Lockwood Blvd. in Charleston. Cost is $15 for members; $25 for non-members; and $15 for students. (Price goes up $5 at the door so register early!)
February
Today’s customers engage with your organization through a growing variety of channels. Your website is just one of them – don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. During this program, Thom Robbins, chief evangelist for Kentico Software, will look at key recommendations you need to consider as you get started in multichannel engagement.
The luncheon is from noon to 1:30 p.m. Thursday, Feb. 7 at the Charleston Marriott, 170 Lockwood Blvd. in Charleston. Cost is $15 for members; $25 for non-members; and $15 for students. (Price goes up $5 at the door so register early!)
Thom Robbins is responsible for evangelizing Kentico CMS with online marketers, web developers, web designers and interactive agencies. Prior to Kentico, Robbins joined Microsoft Corp. in 2000 and served in a number of executive positions. He led the Developer Audience Marketing Group that was responsible for increasing developer satisfaction with the Microsoft platform. Robbins also led the .NET Platform Product Management group responsible for customer adoption and implementation of the .NET Framework and Visual Studio. Robbins was also a principal developer evangelist working with developers across the world on implementing .NET-based solutions. Before Joining Microsoft, Robbins was the founder of Total Tech Solutions Inc., a privately held software company. He lives in Seattle. Follow him on Twitter @trobbins.
Hear from Stanfield Gray, founder and executive producer of the Charleston-based DIG SOUTH Interactive Festival, the first and only event celebrating the Southeastern digital economy. Held April 12-14 at the College of Charleston, DIG SOUTH 2013 will welcome entrepreneurs, CEOs and rabble rousers from across the Southeast and beyond to connect and discuss big ideas, digital innovation and opportunities of the future.
To launch the Festival, the DIG SOUTH team cooked up a successful Kickstarter campaign last December, courted the rapidly emerging Charleston technology and creative industry community and wrangled high-level presenters from Facebook, Twitter, AOL Ventures, Garden & Gun, CNN digital, HLNtv.com, the Coca-Cola Company, Blackbaud, Benefitfocus, Digitas, Walton Isaacson, PeopleMatter, the Iron Yard and many more.
Charleston is a city of reinvention. How many times has this city had to reinvent during its peppered past? Please join us for our monthly luncheon to hear Edith Howle, Curator/Founder and Igor Jocic, Co-Chair Marketing and Branding for TEDxCharleston talk about how reinvent became the perfect theme for the inaugural TEDxCharleston event. Find out the inside story on how the event came about and how they have marketed “ideas worth sharing”.
TEDxCharleston is an all-day immersion experience at the intersection of science, art, performance and business. It is designed to enrich the Charleston, South Carolina community through presentations and entertainment that inspires, engages and transforms.
The 2013 TEDxCharleston theme is “Reinvent.” During this one-day program, speakers will share transformative concepts backed by inspired action – exploring breakthrough ideas that honor the past while bringing forth the full potential of something new. Our goal is to provide a platform where thinkers, visionaries and fascinating teachers will inspire us and, in turn, be inspired.
Thank you to our sponsor:
May
Monthly Luncheon: The Future of Social Media Marketing: Understanding Social Media’s Influence on Consumers
Last year was huge for social media — its biggest yet — with Facebook, Twitter, LinkedIn, Pinterest and Google+ all recording record numbers. But – is your boss, upper management, client, etc still skeptical? Do they question whether the investment in social media is really generating a return? In this presentation we will look at research results and case studies that show how social media is influencing consumer purchase behavior from electronics to travel and what the future holds for social media moving forward.
Scott Brandon, CEO and president of The Brandon Agency, is a marketer with more than 20 years of experience and added social media to the marketing mix in 2007. Over the last six years, under Brandon’s watch, the social media discipline has grown into a fully operational department with more than 30 clients on the roster. In total, the agency communicates daily with more than 100,000 people through various social media channels. Well versed in the art of engagement through social media, Brandon understands the importance of conversations that influence and lead to eventual conversions by the consumer. These conversions are the driving factor behind the realization of a tangible ROI, which is the end goal for all social media outreach at The Brandon Agency.
If you’d like to suggest a topic or speaker for one of our luncheons, please contact our programming committee.
If you’d like to host or sponsor an event, please contact Riley Croft, director of sponsorship.
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