There’s always something going on with Charleston AMA. From our monthly luncheons and annual awards program to our casual socials and coffee talks, you’ll find plenty of ways to connect with other marketing professionals in the Charleston region. Monthly luncheons are the first Thursday of each month at the Harbor Breeze Restaurant, 176 Patriots Point Road in Mount Pleasant.
2014 Upcoming Events
Please join us for networking, coffee from Coastal Coffee Roasters & breakfast from Virginia’s on King at LLF Local Works. Registration and networking begins at 7:45am with the agenda to begin at 8am.
1630-2 Meeting Street
Charleston, SC 29405
Misty Lister, Marketing & Communications Director for Lowcountry Local First will be give us the downlow on marketing locally and how LLF and Local Works can help.
Agenda: Tour of Space, LLF Current Objectives and wrap up with open discussion of how LLF can help with marketing objectives for locals!
October Signature Luncheon: Pay Per Click Advertising & Paid Lead Generation Strategies by BoomTown
Join us on Thursday, October 2nd from 12:00 – 1:30 p.m. for our Monthly Signature Luncheon.
Is PPC right for you? Would you like to try Paid Social Media Marketing out for your business, but just don’t know where to start?
Pay Per Click and Paid Social Media Marketing are two of the most effective media for driving direct response ROI online. But, while they’re both readily accessible and the barrier to entry is rather low, they also can eat up a small business budget very quickly.
Our speaker Rivers Pearce is the director of digital strategy for BoomTown, an online real estate platform based in Charleston. Rivers has over eight years of experience in the online marketing and advertising space, working with numerous Fortune 500 companies across the e-commerce, travel and real estate verticals.
Rivers will discuss:
- Strategies and tactics to stretch your dollars further, while increasing your return.
- How to define your audience so you’re targeting the best potential customers.
- Marketing best practices so you can make more informed decisions online.
- How the concept of “trust” needs to be considered in a customer’s experience of your brand online, and how there’s really no difference between online and offline in modern marketing.
Thank You to our event sponsor this month!!
Ready to take your online marketing/advertising to the next level? JOIN US on October 2, 2014!
DON’T FORGET! Door price for luncheons will go up by $5.00 so register early!
When: Thursday, October 2, Noon–1:30 p.m.
Fee for the event: Member $20/$25 at the door | Non-member $30/$35 at the door
Student $20/$25 at the door.
Please remember to register for the October luncheon no later than Wednesday, October 1st.
Brew & Chew
Join Charleston AMA for the 2014 Brew & Chew. This years event will feature sampling opportunities of 170 brews on tap at Craft Conundrum, light hors d’oeuvres from Good Food Catering, networking with Charlestons best marketing professionals through AMA and live music.
October 16th | 6-8pm
630-A Skylark Drive
Charleston, SC 29407
Limited Tickets Available – This Event Will SELL OUT
Early Bird Tickets offered until Sept. 15
$15 Members — $25 Non-Members
Sept. 16 until SELL OUT
$20 Members — $30 Non-Members
2014 Previous Events
Check out all the fun we’ve had this past year!
January Signature Luncheon: Annual Speed Networking Luncheon
February Signature Luncheon: Social capital, Steve Jobs and Steve Spurrier, and DIG SOUTH featuring festival founder Stanfield Gray.
February 26 Coffee Talk – Event Marketing: Coffee Talk is a series of morning meetings to encourage networking and provide an informal discussion on marketing strategies and best practices across a variety of industries.
March Signature Luncheon: Facebook marketing for businesses with Brian Carter.
March 20 – 2014 Spark! Awards: The Charleston Chapter of the American Marketing Association (AMA) hosted the 2014 Spark! Awards. CAMA announced winners for “Best in Class” marketing campaigns over the past year and honor the 2013 Marketer of the Year. See a full list of winners.
April Signature Luncheon: The one thing you need to make your marketing work: Content, featuring CHARLIE publisher Caroline Nuttall.
May Signature Luncheon: Jennifer Sutton, Strategist, Integrator, Dot-Connector (and Chief Illuminator) at BRIGHT+CO. She discussed how great marketing starts with the understanding of how to engage and persuade audiences to move, feel and act. And it starts with the study of people, especially on how media is consumed across the different generations. She provided a macro level overview on the differences among the five generations – Silent, Baby Boomer, GenX, GenY and GenZ, and discuss ways to craft messages that sell.
June Signature Luncheon: Ryan Eleuteri, president of the Charleston Beverage Company, spoke about launching the company and Charleston Mix Bloody Mary in 2011, leaving a seven-year career with Hendrick Automotive. He shared the evolution from the original branding to bringing outside creative partners on board to fully develop and execute brand identity in marketing, packaging and advertising.
2014 Marketing Bootcamp & Summer Social: Want to dig deeper into the different media of the marketing field? Take your education, expertise and membership further while networking with like-minded professionals at our annual Marketing Bootcamp. You will have the opportunity to choose 3 different 45-minute sessions to attend in a round table format. Each table will have a facilitator from the local marketing community that will lead a discussion. Thank you to Holy City Hospitality for hosting this event!
AUGUST Signature Luncheon: Is TV Advertising Right for You? Join us for a panel discussion about TV advertising and the advantages and disadvantages for small businesses. Is TV too expensive? It might not be as expensive as you think. Get insight on some of the best ways to market with TV advertising.
September Signature Luncheon: Charleston Animal Society – A Non-profit Branding Success. Charleston Animal Society has been a smashing non-profit branding success in Charleston. How? FOCUS. In collaboration with Dan Krosse, DPK Media Solutions, the CAS begang to focus their message and develop creative ways to share it with the community. Strategies have involved a new website, video, pursuing key awards and certifications, in-house TV, direct mail, more robust fundraising, updated newsletter, more modern annual report, and the launch of a new magazine, “Carolina Tails.”
2013 Previous Events
Thank you to the incredible speakers we had in 2013!
January Signature Luncheon: Annual Speed Networking Luncheon
February Signature Luncheon: Multichannel Marketing – Connecting with the New Channels featuring Thom Robbins, chief evangelist for Kentico Software.
May Signature Luncheon: The Future of Social Media Marketing: Understanding Social Media’s Influence on Consumers featuring Scott Brandon, CEO and president of The Brandon Agency and a marketer with more than 20 years of experience and added social media to the marketing mix in 2007.
June Signature Luncheon: The Power of Video and YouTube with Melissa Whetzel, director of media relations and video services at the College of Charleston. She oversees a team of three videographers whose videos have netted nearly 1 million video views on the College’s YouTube channel. Strategically using YouTube’s analytics and optimization tactics, the team has helped achieve institutional goals, including internationalization and recruitment.
July – Marketing Bootcamp & Summer Social — Take your education, expertise and membership further while networking with like-minded professionals at our annual Marketing Bootcamp. You will have the opportunity to choose 3 different 60-minute sessions in a round table format. Each table will have a facilitator from the community that will be speaking on the below 8 topics.
September Signature Luncheon: How Crowdfunding Builds Brand Loyalists with John Osborne, founder and CEO of Charleston’s own crowdfunding portal, fundingcharleston.com. Launched Feb 1, 2013, fundingcharleston.com is a local crowdfunding portal designed to connect entrepreneurs and community initiatives with capital from those most interested in their success. John will share how existing brands can actually get paid to build loyal customers using a crowdfunding campaign. Hear about both the science and psychology around running a successful campaign from the founder of a local platform.
October: Annual Brew & Chew at Craftsmen Kitchen and Taphouse. Join other Charleston area marketers for beer tastings, light appetizers, beer education from Holy City, prizes from the following sponsors: Garden and Gun, Charleston Mix, Bluekey, Holy City Brewery, HOOK, and networking.
November Signature Luncheon: Featured speaker was Teresa Coles, co-founder of CreateAthon: The Power of 24 Hours. Coles shared the story of how a community service idea from a local advertising agency grew into a national model for pro bono service in the marketing and communications industry.
December Signature Luncheon: Anne Jackson, annual fund manager of Crisis Ministries, shared tips on how to successfully market a nonprofit.
If you’d like to suggest a topic or speaker for one of our luncheons, please contact our programming committee.
If you’d like to host or sponsor an event, please contact Ted deLoach, director of sponsorship.