There’s always something going on with Charleston AMA. From our monthly luncheons and annual awards program to our casual socials and coffee talks, you’ll find plenty of ways to connect with other marketing professionals in the Charleston region.
Monthly luncheons are the first Thursday of each month at the Harbor Breeze Restaurant, 176 Patriots Point Road in Mount Pleasant.
MAY Signature Luncheon: Noon to 1:30 p.m. Thursday, May 1 at the Harbor Breeze Restaurant, 176 Patriots Point Road in Mt. Pleasant.
This month’s featured speaker is Jennifer Sutton, Strategist, Integrator, Dot-Connector (and Chief Illuminator) at BRIGHT+CO. Her company sits at the intersection of business, marketing, journalism, technology and big data. Jennifer will discuss how great marketing starts with the understanding of how to engage and persuade audiences to move, feel and act. And it starts with the study of people, especially on how media is consumed across the different generations. Jennifer will give us a macro level overview on the differences between the five generations – Silent, Baby Boomer, GenX, GenY and GenZ, and discuss ways to craft messages that sell.
Jennifer is a marketing strategist and business development consultant with 20 years’ agency experience in creating strategies that are designed to move a business forward by specializing in closed-loop marketing techniques that bridge the gap between advertising programs and sales. Jennifer is both a consultant and tactician in creating and managing paid media, earned media, owned media and social media projects and programs. She has experience across multiple sectors, both B2B and B2C, private and nonprofit sectors, working on small and large businesses such as Michelin, Milliken, BMW, Volvo, The Cliffs, Sakrete and Toter brands to name a few. Jennifer has a unique gift of bringing innovative solutions and ideas to companies that help build the brand and business growth by utilizing integrated and cross-platform programs that are results-driven.
Cost: $15 for members, $25 for non-members, $15 for students. If you pay at the door, add $5.
2014 Previous Events
Check out all the fun we’ve had this past year!
January Signature Luncheon: Annual Speed Networking Luncheon
February Signature Luncheon: Social capital, Steve Jobs and Steve Spurrier, and DIG SOUTH featuring festival founder Stanfield Gray.
February 26 Coffee Talk – Event Marketing: Coffee Talk is a series of morning meetings to encourage networking and provide an informal discussion on marketing strategies and best practices across a variety of industries.
March Signature Luncheon: Facebook marketing for businesses with Brian Carter.
March 20 – 2014 Spark! Awards: The Charleston Chapter of the American Marketing Association (AMA) hosted the 2014 Spark! Awards. CAMA announced winners for “Best in Class” marketing campaigns over the past year and honor the 2013 Marketer of the Year. See a full list of winners.
April Signature Luncheon: The one thing you need to make your marketing work: Content, featuring CHARLIE publisher Caroline Nuttall.
2013 Previous Events
Thank you to the incredible speakers we had in 2013!
January Signature Luncheon: Annual Speed Networking Luncheon
February Signature Luncheon: Multichannel Marketing – Connecting with the New Channels featuring Thom Robbins, chief evangelist for Kentico Software.
Thank you to our sponsor:
May Signature Luncheon: The Future of Social Media Marketing: Understanding Social Media’s Influence on Consumers featuring Scott Brandon, CEO and president of The Brandon Agency and a marketer with more than 20 years of experience and added social media to the marketing mix in 2007.
June Signature Luncheon: The Power of Video and YouTube with Melissa Whetzel, director of media relations and video services at the College of Charleston. She oversees a team of three videographers whose videos have netted nearly 1 million video views on the College’s YouTube channel. Strategically using YouTube’s analytics and optimization tactics, the team has helped achieve institutional goals, including internationalization and recruitment.
July – Marketing Bootcamp & Summer Social — Take your education, expertise and membership further while networking with like-minded professionals at our annual Marketing Bootcamp. You will have the opportunity to choose 3 different 60-minute sessions in a round table format. Each table will have a facilitator from the community that will be speaking on the below 8 topics.
September Signature Luncheon: How Crowdfunding Builds Brand Loyalists with John Osborne, founder and CEO of Charleston’s own crowdfunding portal, fundingcharleston.com. Launched Feb 1, 2013, fundingcharleston.com is a local crowdfunding portal designed to connect entrepreneurs and community initiatives with capital from those most interested in their success. John will share how existing brands can actually get paid to build loyal customers using a crowdfunding campaign. Hear about both the science and psychology around running a successful campaign from the founder of a local platform.
October: Annual Brew & Chew at Craftsmen Kitchen and Taphouse. Join other Charleston area marketers for beer tastings, light appetizers, beer education from Holy City, prizes from the following sponsors: Garden and Gun, Charleston Mix, Bluekey, Holy City Brewery, HOOK, and networking.
November Signature Luncheon: Featured speaker was Teresa Coles, co-founder of CreateAthon: The Power of 24 Hours. Coles shared the story of how a community service idea from a local advertising agency grew into a national model for pro bono service in the marketing and communications industry.
December Signature Luncheon: Anne Jackson, annual fund manager of Crisis Ministries, shared tips on how to successfully market a nonprofit.
If you’d like to suggest a topic or speaker for one of our luncheons, please contact our programming committee.
If you’d like to host or sponsor an event, please contact Ted deLoach, director of sponsorship.